Kate

May Day Algorithm: Penalty or Update?

The May Day Algorithm was a change made to Google's ranking algorithm. Initially, it was viewed as a penalty. This was because the new change meant that some websites lost 90% of their traffic from Google for keyword phrases with long tail keywords (th... Read >

How do I make sure that the search engines list my most important web pages?

If you want to achieve good results from the search engines, then your most important web pages must achieve higher rankings in the search results. How can this be done? The main factor the search engines depend on is the structure of your website's links... Read >

How do you avoid negative comments about your company appearing on Google’s Page One?

No matter what you do, it is inevitable that some customers will not be satisfied with your company's services. This may lead to them writing negative comments about your company on their blogs or on other websites. In addition, your competitors may write... Read >

Google Buzz

What is it? Google Buzz is a social networking and messaging tool incorporated into Gmail accounts. A feed is sent to the users' inbox where they can access all public activity published on Buzz. Some believe that it was created so that Google could co... Read >

How do I make sure that my SEO is effective?

There are many different factors to work on in order to ensure that SEO is effective. It is a difficult process; one minor error affects the entire website's search performance. However by following a few simple rules, this situation is easily avoidable: ... Read >

It takes time to optimise your Search performance

SEO takes time and commitment to achieve top listings on the major search engines. Many webmasters still believe that they will be on Page one immediately after submitting their website to Google. It may have worked in the past, but it does not work anymo... Read >

Will web page speed become a more important ranking factor?

Google's Matt Cutts recently suggested that Google may soon pay more attention to the speed of a web page in their ranking algorithm; Google seems to believe that faster websites in the search results make the searching experience better. What can you ... Read >

Google\'s duplicate content patent

Google has been granted a patent named Duplicate document detection in a web crawler system. The patent explains how a content filter from the search engine can work with a duplicate content server. What is duplicate content? The patent's definition... Read >